How do you differentiate your orthotics and prosthetics practice in the face of stiff competition? SolvEdge offers business consulting and revenue cycle management services for DMEPOS businesses and these are the lessons we’ve learned from the frontlines.
Follow these five business growth strategies to propel the growth of your practice.
Identify a specific area of orthotics and prosthetics in which your practice can excel and differentiate itself from competitors. Specializing in a particular type of device, such as pediatric orthotics or sports prosthetics, can help you build expertise and attract a targeted customer base.
Develop and nurture relationships with healthcare professionals, including orthopedic surgeons, physical therapists, and primary care physicians. A strong referral network can help generate a steady stream of patients and increase the visibility and credibility of your practice.
Prioritize excellent patient care and focus on building strong relationships with your patients. Provide personalized consultations, listen to their needs and concerns, and ensure timely delivery and fitting of orthotic or prosthetic devices. Building a reputation for exceptional patient care can lead to positive word-of-mouth referrals and repeat business.
Stay up-to-date with the latest advancements in orthotics and prosthetics technology. Invest in modern equipment and software that can improve the accuracy and efficiency of device fittings. Adopting 3D scanning and printing technologies, for example, can enhance the customization and precision of devices while reducing turnaround times.
Develop a comprehensive marketing strategy to raise awareness about your practice and attract new patients. Establish an online presence through a professional website and social media platforms. Utilize search engine optimization (SEO) techniques to improve your practice's visibility in online search results. Additionally, consider hosting educational events, participating in community health fairs, and collaborating with local sports teams or rehabilitation centers to increase brand recognition.
Remember, each orthotics and prosthetics practice is unique, and it's essential to assess your specific market, target audience, and competitive landscape when developing your business strategies. Regularly evaluate and adjust your strategies based on feedback, industry trends, and the evolving needs of your patients to ensure long-term success