10 proven ways to
attract new patients
to your O&P practice.

Posted on 06 July 2023
Grow your patients volume by following these strategies

A common refrain we hear in the orthotics and prosthetics circles is the difficulty to attract new patients. As the space becomes more competitive it is important to focus on attracting and retaining patients. It is crucial to win more and win back patients to maintain a consistent cash flow.

10 proven ways to manage and build the patient base of your O&P practice:
  • Optimize front-desk wait times by implementing an eligibility verification software that offers near real-time coverage information.
  • Reduce paperwork and provide patients the convenience and flexibility they expect by adopting digital solutions.
  • Offer an exceptional care experience by sending out patient statements and appointment reminders that are highly personalized.
  • Establish patient experience ratings and track results to establish a baseline and identify areas of improvement.
  • Offer regular followup and monitor patient outcomes proactively.
  • The orthotics and prosthetics terrain is difficult to navigate. Guide patients to helpful resources and online information to help them understand coverage information and current treatment and payment plan.
  • Create a referral network of specialists to assist patients in getting the specialized care they require.
  • It is best practice to implement a FAQ section in your website to answer common patient queries.
  • Communicate frequently with patients through newsletters, emailers, and social media.
  • Seek patient feedback that goes beyond industry mandated patient satisfaction scores.
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